How to promote your business

After 30 years in business Recognition Express has a huge level of experience in the field.

• Promotional products are probably the single most effective means of creating brand awareness, when used in conjunction with direct marketing.

< You can target exactly who you send the product to (no high wastage factor of TV, radio and press)

< By controlling the number of items being sent to you can control the budget.

• Promotional products 'do what they say on the tin'
  92% of people believe branded promotional merchandise increases brand awareness. Source: BPMA research.
 
• Promotional products work!
  52% of recipients bought products/services from companies that had branded promotional products on their desk! Source: BPMA research.

So, how do you maximise the effectiveness of promotional products? - Three key factors:

1. Personal
The most effective product is that which is personal to the user. A product with their brand or more impressively with their actual name. Now, you can't put an individual's name on every product you send out but the days of having to do a minimum order of thousands has gone!

2. Useable
In a B2B situation you're looking for a product to remain on the desk and be useable at the desk. According to BPMA research the 10 most popular things people keep on their desk are:
 
< pens
< calendars
< mousemats
< post-it notes
< mug
< pencils
< desk pad
< calculator
< diary
< notebook

And you can brand and/or personalise everyone of these!

A product that's useable is retained - a product retained is remembered and a product branded with your company details and personalied with their becomes a call to action!

3. Memorable
Something different or particular to an event or time of the year can also have the effect of raising awareness in the mind of the recipient.

For instance, a mug branded one side with your logo and personalised to the recipient on the other filled with small chocolate eggs and sent out at Easter will be remembered.

If you can be personal, useable and memorable at the same time then you've found the right tool to promote your business!