Here’s something to write home about!
Even in today’s day and age, a branded pen is still one of the most commonly used items on a daily basis. It seems that we just can’t get enough of a free pen! In fact, research from the British Promotional Merchandise Association (BPMA) shows that the number one product people in the UK like to take home as a freebie is a promotional pen.
The BPMA’s research showed that the return on investment on promotional products delivered a better ROI than radio and outdoor advertising and provides evidence that there is a direct correlation between promotional product advertising and an improvement in brand recognition and sales.
What’s more, findings showed 76% of marketers surveyed will keep a promotional item given to them while 73% of those will go on to purchase from that company. A staggering 83% will even be able to recall a branded product on their desk without having to refer to it.
Promotional products have been a popular choice for building brand recognition during marketing campaigns for many years. If you’re thinking about sending out a creative mailer or you’re looking to give away some goodies at your next conference, why not stick with the tried-and-tested old favourite – a branded pen! This simple, effective and low-cost promotional item can help you stand out from the competition.
Here at Recognition Express, we provide a professional high-quality pen printing service to suit our customers individual needs and target audience. Offering an extensive range and even special feature pens, these everyday necessities can help your customers keep your brand in mind. For more information, ask your local Recognition Express contact for details and advice.
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