Promotional Products

01/10/2020

Yes, we live in a digital world. As such, online marketing seems to be the ‘flavour of the month’ when trying to attract new business. With so many marketeers focusing their efforts online, the power promotional products is sometimes overlooked or deemed to be ‘old fashioned’. Unfortunately, anyone who has abandoned the practice of sending out well targeted promotional products is missing out.

Yes, we live in a digital world. As such, online marketing seems to be the ‘flavour of the month’ when trying to attract new business. With so many marketeers focusing their efforts online, the power promotional products is sometimes overlooked  or deemed to be ‘old fashioned’. Unfortunately, anyone who has abandoned the practice of sending out well targeted promotional products is missing out.

Research shows that 60% of people keep a promotional product for two years and 53% of customers use a promotional product at least once a week. That means your brand is sitting in front of someone longer than a simple PPC ad or pop-up on a website!

It’s a tried and tested method which has proved successful since its inception way back in 1789, when commemorative badges were produced to celebrate George Washington becoming the first President of the newly formed US. It wasn’t until the 1950s that the UK grasped the concept of corporate marketing and promotional products came into their own. By the 1970s, there was a real explosion of the use of promotional merchandise. Corporate companies began to realise the benefits of promoting their corporate identity and pushing their brand into the public eye.

Used in conjunction with branding strategies, promotional products are everywhere in the hopes of grabbing the attention of customers and, with the help of companies like Recognition Express, getting people to talk. With the ability to brand almost anything, from tech products to simple office desk items, promotional merchandise has come a long way and is now a timeless way to advertise your brand, enhance your marketing campaigns, and create endless opportunities.

Whether it’s a free pen, a bag or a mug, items carrying your logo are one of the best ways to increase brand awareness and generate leads. Well-chosen promotional products are a powerful marketing tool, giving businesses repeat exposure for a comparatively low cost.

Click here to see the wide range of promotional products we have to offer, all sourced from ethical suppliers at a price to suit every budget. 


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