Coventry Schoolchildren to urge Road Users to be Bike Smart in Tenth Year of Road Safety Banner Competition


For the tenth year running, promotional products, badges and school uniform specialist Recognition Express in Coventry is joining forces with national road safety charity, Brake to hold this popular competition.

Children aged four to eleven are being asked to create a design for a road safety banner on drawn from the 2018 Road Safety Week theme: Bike Smart.

Winners will be presented with a large-scale printed banner featuring their design for display outside their school. In addition, there’s a high-visibility drawstring bag for every pupil and the child behind the winning design will be given a special award.

The 2018 campaign aims to encourage all road users to think about how to keep those on two wheels safe. Over 100 cyclists and motorcyclists are injured every day on UK roads in collisions that could have been prevented with more awareness and care.

Alex Newman, director of Recognition Express Coventry, says: “We’ve been running this competition for ten years because road safety is such an important issue for everyone. The number of entries we receive rises year on year and the 2018 Bike Smart theme should inspire even more children and schools to take part. Most children have a bike and will be able to identify with the campaign and hopefully be more aware of keeping safe as a result.  We are really looking forward to seeing the designs.”

Road Safety Week runs from 19-25 November. It is the UK's biggest road safety event, involving thousands of schools, organisations and communities.

The closing date for entries is Friday 12 October.

Competition details are available at

There are lots of opportunities for companies and individuals to get involved in Road Safety Week. Visit for ideas and to order a free Road Safety Week pack.

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