The Power of Pens


In a modern world led by social media, it is true that an ad on Facebook might reach a significant number of people. The reality of this, however, is that most people will skim over them without giving them a second glance, more eager to find out what their friends have been up to! The same can’t be said for promotional products – you can’t ignore something that’s in your hand. Which is why a branded pen remains one of the most simple, effective and low-cost promotional items around.

No matter how many pens we have, there is always a desire for more. Who doesn’t have a mug sat on their desk stacked full of pens? It is an essential tool for any professional worker. Having customised pens with your logo on is a great idea since everybody always seems to need one. If they use yours on a regular basis, your company is going to be in the forefront of their mind. 

Pens provide an affordable and effective advertising opportunity. You can hand them out to everyone, target market or not, you never know who might need your services. And let’s face it, everyone loves a freebie! Research from the Promotional Products Association International shows that 88% of people remember the advertisers better if they received a promotional product from them whilst 85% of people said t the promotional product prompted them to go into business with the advertiser.

So, you can see why promotional items are worth investing in. Given the practicality and popularity with customers, they are real money-makers. Why not invest in the mighty pen as part of your next marketing campaign and have something to really write home about! Here at Recognition Express, we will work with you to help identify the best pen to suit your marketing objective and your budget. For more information, ask your local Recognition Express contact for details and advice. 

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